Investing 101: Small Town vs Big Town

Ever since the concept of property, there has been this ongoing debate as to where one should invest. What makes a particular place ideal for settlement and why should one spend so much in one place. These questions have resulted in every housing/commercial scheme trying to outsell each other in terms of the provision of certain facilities.

Read on below to find the answer to these questions and much more as we explore the big town vs the small town debate.

Focus on facilities

With the trend towards improving the standard of living, the focus has never been higher on the provision of facilities and amenities. More and more housing societies are coming up with complete living solutions within the four walls of the society. Provision of quality education, entertainment etc. are a cornerstone of any modern society. The idea here is to look for places that offer you the amenities and facilities that you are looking for. It should have security, gas, proper sewerage etc.


The difference between small and big towns is fast closing. Previously, educational centres were primarily focused in the major cities but now as and when the societies have developed, many notable institutions have moved to the suburbs as well in order to provide the same quality education to everyone.


Striving for the best lifestyle during the prime of our lives, it is only natural to surround oneself with good infrastructure and facilities. Big malls, multiple sources of infotainment and entertainment are the hallmark of a big city. On the contrary, a relatively quieter and peaceful atmosphere can be found in the outskirts of the city which are also rapidly changing and catching up to the pace of the main cities.


The main difference between a big city and small city with regards to jobs is that in a big city, there are many job opportunities but at the same time, you have a larger pool of applicants to beat. On the contrary, a small city may not have many job offers but they definitely have smaller competition which results in quicker hiring.


While it may be cheaper to get a place in a smaller city, one needs to understand how the overall costs add up. If you have to drive a mile to get to the nearest store, the living cost goes up exponentially. If this is the case, you may be better off living in a smaller place in a big city.


A town with a quickly rising population is an ideal place to be simply because it reflects growth, opportunities, services, economic development, etc. Within small cities, look for one that has seen a population influx in the recent months as this means that the services and amenities within that area are good.

When all is said and done, there are a few more pointers based on which one can analyse the market of a small city versus a big city. Have a look at some of those points and use those to make an informed choice.

Market evaluation

There are 7 key factors that one should consider when analysing the market before making a shift. They are as follows.

1) Population trends

As discussed, this means the population within that area should be growing faster than the national average.

2) Job trends

This refers to the unemployment rate within an area. It should be less than the national average for it to qualify as a good area.

3) Rent trends

The increased rental trend means a lot of people are moving to the area for one reason or another. Regardless, this means it is a decent area to make a home in.

4) Vacancy trends

This primarily caters to the fact that if there is a high turnover rate in the area or if it is stable as this determines the outcome with regards to jobs.

5) Diverse industries

The area you are interested in or are planning to move must have diverse industries as this not only creates a job market but also helps sustain the economy since it avoids saturation of a particular service.

6) Presence of new construction

If new construction is taking place then one can be sure the area is growing. This is often the best indicator of how good an area is.

7) Natural resources that contribute to the local economy

This means how close is the area to a natural resource such as a waterfall, mineral deposits etc. since it influences the overall economic condition.

All that said, what it essentially boils down to is what you have planned for your future. Some people may want to live in a small place with controlled expenses and save up and eventually move to a smaller city while others may do the opposite.

So, these were some of the ways in which you can decide where to move. Would you consider a small city or a big city? Talk to us in the comments section below.

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